Identify and address structural barriers to Canada’s tourism sector to help unlock investment and diversify Canada’s source of tourists and attractions.

What success looks like

Canada has a new tourism strategy that identifies measures to eliminate structural barriers and improve the competitiveness of the tourism sector.

Government's narrative on progress

Earlier in 2018, Destination Canada, in collaboration with Innovation, Science and Economic Development Canada (ISED), commissioned independent research to examine the international competitiveness of Canada as a tourism destination, and highlight opportunities and constraints for the tourism sector. The resulting report, published on December 10th, 2018, informs the development of a new federal tourism strategy. In November 2018, the government announced the creation of the Advisory Council on Jobs and the Visitor Economy. The Council is composed of business owners, entrepreneurs, and tourism operators and professionals who recognize the economic importance of the tourism sector. The Council will identify important issues facing the tourism sector in Canada. It will also recommend new ways to increase Canadian tourism opportunities and competitiveness globally. The work of the Council will also support the development of a new federal tourism strategy.

Note: this is the government's own description, not an independent assessment.